EDUCATION
Doctor of Philosophy
May, 2004
New York University, New York, NY
Steinhardt School of Culture, Education and Human Development
Dissertation Title: Moving Beyond Computer-Based Information Technology: A Comparison of the Technology Acceptance Model with The Theory of Reasoned Action and the Theory of Planned Behavior in an Industry Specifications Context
Using a sample consisting of intended adopters of a particular printing industry specification, specifically the Flexographic Image Reproduction Specifications and Tolerances (FIRST), this study evaluated three theories from the realm of social psychology: the theory of reasoned action, the theory of planned behavior, and the technology acceptance model. Using an extensive cross-sectional survey methodology, the research utilized behavioral intention to adopt FIRST as a criterion variable. This study examined the appropriateness of the respective models in this particular research context by determining the degree of variance in the criterion variable each explained.
Master of Arts
August, 1991
New York University New York, NY
Steinhardt School of Culture, Education and Human Development
Administration and Management of Technology and Industry Programs, the Center for Graphic Communications Management and Technology
Bachelor of Fine Arts
August, 1985
Montclair State University Upper Montclair, NJ
Concentration in Fine Arts Photography with major courses in Printmaking
Associate Degree
June, 1982
Antonelli Institute of Art and Photography (now Harcum College) Bryn Mawr, PA
Associate Degree in Specialized Technology: Photography
PROFESSIONAL EXPERIENCE
Teaching and Higher Education Administration
Tenured Associate Professor, Department Administrative Chair
September 2011 to Present
Rochester Institute of Technology (RIT)
College of Engineering Technology, Department of Graphic Media Science and Technology
Core responsibilities include lead all the Department’s undergraduate and graduate curricular aspects, including supervising and hiring faculty and staff, course scheduling, faculty assignments, budgets, and recruiting students. Work together with the Dean’s office as a critical member of the leadership team to advance the vision of the College. Serve as graduate and undergraduate program coordinator. Oversee all master of science thesis and capstone work.
Develop and lead Industry Advisory Board. Revise bachelor of science and master of science curricula to increase student engagement through expanded immersive content in the laboratory, classroom, and field, including implementation and delivery of online courses in synchronous and asynchronous formats. Interface with industry and coordinate Co-op and career placement. Work together with Admissions, Marketing, Student Success, Facilities, and Institute-level administration. Personally teach undergraduate and graduate courses.
Work with industry to secure funded research and philanthropic donations. Promote scholarship opportunities among student body.
Service to the Institute includes committee leadership and participation, including Dean and Associate Dean-level search committees. Active participation in Council of Chairs, Graduate Directors, College of Engineering Technology Curriculum Committee, and Ph.D. Program Development Committees. Supervise all department committees, including Curriculum, Facilities, and Strategy / Recruitment.
Adjunct Assistant Professor
September, 1998 – Present
New York University School of Professional Studies
Master’s Degree in Integrated Marketing and Master’s Degree in Graphic Communications Management and Technology Programs
Develop and teach graduate capstone courses in both on-site and online formats. Previously taught in MS in Graphic Communications Management and Technology Program, including courses in color reproduction, quality control, and research. Developed and implemented synchronous, online graduate research course in Fall 2012, taught through Summer 2016.
Assistant Professor
September 2000 to May 2004
Kean University
School of Visual and Performing Arts – The Department of Design
Taught graduate and undergraduate courses in all management aspects of graphic communications and technical courses in color measurement and management, publishing, and photography. Served as undergraduate program coordinator. Advised and placed students in relevant industry jobs while recruiting graduate and undergraduate students.
Industry:
Independent Color Measurement / Quality Control Consultant
September 2011 to Present
Provide training and consulting services to industry. Responsibilities include implementation and training on color measurement, ink formulation, and quality control analysis systems, as well as technical writing. Clients include Techkon USA (Danvers, MA), Crown Equipment (New Bremen, OH), Brook and Whittle (Amherst, NY), MacArthur Corporation (Grand Blanc, MI), Menasha Corporation (Philadelphia, PA), Yerecic Label (New Kensington, PA), Christmas City Printing (Bethlehem, PA), VALID USA (South Plainfield, NJ) and X-Rite, Incorporated (Kentwood, MI).
Account Manager
August 2006 to August 2011
X-Rite, Incorporated
Sales territory manager for key accounts and distribution channels, responsible for sales of X-Rite imaging and media solutions in the mid-Atlantic and Ohio valley territories. Developed distribution channels and major customers for densitometric and spectrophotometric color measurement solutions including ICC profile based color management, prepress and pressroom quality assurance, ink formulation, and printing process control. Worked with all aspects of print production, including heatset and non-heatset publication printing, screen printing, commercial and folding carton sheetfed lithographic printing, flexographic printers, advertising agencies, gravure printers, commercial web offset printers and trade shops.
Global Sales Training Manager / Account Manager
May 2004 to August 2006
X-Rite, Incorporated
Worked in dual role as Global Sales Training Manager and Account Manager. Developed and implemented technical sales training curricula for digital imaging, color management and color measurement and subsequently presented training seminars both domestically and to Asian sales force in China, Japan, and Singapore. Also maintained mid-Atlantic territory for imaging and media products with an annual sales quota of over two million dollars. Named “Salesperson of the Year” for outstanding sales achievement.
Corporate Accounts Manager
February 1997 to September 2000
X-Rite, Incorporated
Worked with major international consumer packaging companies to develop spectrally based color control programs. Wrote technical specification manuals, prepared and presented the program to various packaging vendors, and oversaw program adoption. Also served as a Sales Representative during this period. Named “Sales Person of the Year” in 1998 for outstanding sales achievement.
New York Metropolitan Regional Technical Manager
November, 1985 – January, 1997
Agfa Corporation
Oversaw team of Technical Representatives charged with maintaining consumable customer base, including lithographic plates and contract color proofing systems, at major trade shops, commercial printers, newspapers, advertising agencies and packaging printers. Administered and managed dealer sales channel. Other titles held during this period include Account Manager, Sales Representative, and Senior Laboratory Technician. Named to “President’s Club” for outstanding sales achievement.
Honors and Awards:
Spring 2016
Nominee, Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching
Rochester Institute of Technology Rochester, NY
May 2014
Keynote Speaker, Gamma Epsilon Tau Awards Banquet Rochester, NY
Rochester Institute of Technology, Collegiate Honors Fraternity for Graphic Artists
Spring 2013
Nominee, Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching
Rochester Institute of Technology Rochester, NY
Spring 2008
Recipient, Award for Excellence in Teaching
New York University New York, NY
Spring 2004
Recipient, 19th Annual Student Prism Award
New York University New York, NY
2003 and 1998
Recipient, Imaging and Media Salesperson of the Year
X-Rite, Incorporated Kentwood (Grand Rapids), MI
Certifications:
March 2016
Onyx Raster Image Processor – Certified User
Onyx Graphics, Chicago, IL
August 2015
Certified Six-Sigma Yellow Belt
Rochester Institute of Technology, Center for Quality and Applied Statistics
Rochester, NY
August 2014
Certified Color Management Master Professional
IDEAlliance Alexandria, VA
Bruce Leigh Myers, Ph.D. 