A. Curriculum Vitae

Bruce Leigh Myers CV 2016 PDF

Education:

Doctor of Philosophy      May 2004

New York University   New York, NY

Steinhardt School of Culture, Education and Human Development

Dissertation Title: Moving Beyond Computer-Based Information Technology: A Comparison of the Technology Acceptance Model with The Theory of Reasoned Action and the Theory of Planned Behavior in an Industry Specifications Context

Using a sample consisting of intended adopters of a particular printing industry specification, specifically the Flexographic Image Reproduction Specifications and Tolerances (FIRST), this study evaluated three theories from the realm of social psychology: the theory of reasoned action, the theory of planned behavior and the technology acceptance model. Using an extensive cross-sectional survey methodology, the research utilized behavioral intention to adopt FIRST as a criterion variable. This study examined the appropriateness of the respective models in this particular research context by determining the degree of variance in the criterion variable each explained.

Master of Arts      August 1991

New York University   New York, NY

Steinhardt School of Culture, Education and Human Development

Administration and Management of Technology and Industry Programs, the Center for Graphic Communications Management and Technology

Bachelor of Fine Arts      August 1985

Montclair State University      Upper Montclair, NJ

Concentration in Fine Arts Photography with major courses in Printmaking

Associate Degree      June 1982

Antonelli Institute of Art and Photography      King of Prussia, PA

Associate Degree in Specialized Technology: Photography

 

Professional Experience – Teaching:

September 2011 to Present

Assistant Professor

Rochester Institute of Technology (RIT) College of Imaging Arts and Sciences,

School of Media Sciences

Core responsibilities include teach and develop graduate and undergraduate courses in The School of Media Sciences, serve the Institute, College and School as well as industry, and maintain a relevant research agenda.

The School of Media Sciences is the current incarnation of the former School of Print Media at RIT, and is built on a legacy of over 75 years of excellence in what is widely recognized as the premier graphic technology and communications program in North America. The current curriculum incorporates conventional print and publishing with cross-media technologies.

Duties include update and refresh existing courses, with the goal of increasing student engagement through expanded immersive content in the laboratory, classroom and field. Relevance of existing courses is further enhanced by actively incorporating elements of asynchronous learning utilizing emerging information technologies, as well as ensuring that materials, including the equipment and software utilized, are current and germane to what is used in the profession. Courses in Materials and Processes, Tone and Color, Digital Printing, and Color Management are representative of those renewed and are increasingly selected by both majors and non-majors due to the approaches in course implementation and relevance to industry.

In addition to pedagogical duties, other responsibilities include maintaining an active research agenda as well as service to the Institute and the profession. Research agenda includes an ongoing submission of current research to relevant journals and associations for publishing and presentation at academic conferences, as well as extensive graduate thesis advisement and direction. Service to the Institute includes committee leadership and participation. Service to the profession is manifest by leadership and membership in relevant industry associations, service to industry groups, as well as respective submission of research and other written works.

September 1998 to Present

Adjunct Assistant Professor

New York University School of Professional Studies –

Master’s Degree in Graphic Communications Management and Technology

Teach graduate courses in the areas of color reproduction, quality control and research. Develop and implement synchronous, on-line graduate research course in Fall, 2012, which has been taught through Summer, 2016. Serve as capstone advisor.

September 2000 to May 2004

Assistant Professor

Kean University  School of Visual and Performing Arts – The Department of Design

Taught graduate and undergraduate courses in all management aspects of graphic communications, as well as technical courses in color measurement and management, desktop publishing and both black-and-white and color photography. Served as undergraduate program coordinator. Advised and placed students in relevant industry jobs while recruiting graduate and undergraduate students.

 

Professional Experience – Industry:

September 2011 to Present

Independent Color Measurement / Quality Control Consultant

Provide training and consulting services to industry. Responsibilities include implementation and training on color measurement, ink formulation, and quality control analysis systems, as well as technical writing. Clients include Techkon USA (Danvers, MA), Crown Equipment (New Bremen, OH), Brook and Whittle (Amherst, NY), MacArthur Corporation (Grand Blanc, MI), Menasha Corporation (Philadelphia, PA), Yerecic Label (New Kensington, PA), Christmas City Printing (Bethlehem, PA), VALID USA (South Plainfield, NJ) and X-Rite, Incorporated (Kentwood, MI).

August 2006 to August 2011

Account Manager

X-Rite, Incorporated

Sales territory manager for key accounts and distribution channels, responsible for sales of X-Rite imaging and media solutions in the mid-Atlantic and Ohio valley territories. Developed distribution channels and major customers for densitometric and spectrophotometric color measurement solutions including ICC profile based color management, prepress and pressroom quality assurance, ink formulation, and printing process control. Worked with all aspects of print production, including heatset and non-heatset publication printing, screen printing, commercial and folding carton sheetfed lithographic printing, flexographic printers, advertising agencies, gravure printers, commercial web offset printers and trade shops.

May 2004 to August 2006

Global Sales Training Manager / Account Manager

X-Rite, Incorporated

Worked in dual role as Global Sales Training Manager and Account Manager. Developed and implemented technical sales training curricula for digital imaging, color management and color measurement and subsequently presented training seminars both domestically and to Asian sales force in China, Japan, and Singapore. Also maintained mid-Atlantic territory for imaging and media products with an annual sales quota of over two million dollars. Named “Salesperson of the Year” for outstanding sales achievement.

February 1997 to September 2000

Corporate Accounts Manager

X-Rite, Incorporated

Worked with major international consumer packaging companies to develop spectrally based color control programs. Wrote technical specification manuals, prepared and presented the program to various packaging vendors, and oversaw program adoption. Also served as a Sales Representative during this period. Named “Sales Person of the Year” in 1998 for outstanding sales achievement.

November 1985 to January 1997

New York Metropolitan Regional Technical Manager

Agfa Corporation

Oversaw team of Technical Representatives charged with maintaining consumable customer base, including lithographic plates and contract color proofing systems, at major trade shops, commercial printers, newspapers, advertising agencies and packaging printers. Administered and managed dealer sales channel. Other titles held during this period include Account Manager, Sales Representative, and Senior Laboratory Technician. Named to “President’s Club” for outstanding sales achievement.

Selected Publications:

Refereed Article, In-Press

International Circle of Educational Institutes for Graphic Arts Technology and Management

International Circular of Graphic Education and Research

“Colorimetric Variables Utilized by U.S. Ink Companies”

Conference Proceedings, In-Press

Technical Association of the Graphic Arts (TAGA)     Printing Industries of America

“Metrology for 3D Printing: Assessing Methods for the Evaluation of 3D Printing Products” (with Dr. Shu Chang)

Conference Proceedings, 2015

Technical Association of the Graphic Arts (TAGA)     Printing Industries of America

“An Analysis of M0 and M1 Measurement Conditions” (with Rachel Silvestrini)

Refereed Article, Fall 2014

Visual Communications Journal  

Graphic Communications Education Association

“An Application of the Technology Acceptance Model to Intended Adoption of Digital Printing Technology in the Label Industry” (with Trevor Schroeder)

Conference Proceedings, 2014

Technical Association of the Graphic Arts (TAGA)     Printing Industries of America

“An Analysis of Instrument Measurement Conditions with Various Substrates”

Edited Article, July 2014

The Magazine  Printing Industries of America

“Exploring the Value of Contract Proofs”

Refereed Article, Spring 2014

Visual Communications Journal         Graphic Communications Education Association

“The Usage of Virtual Printing Technologies for Contract Proofs in Commercial Printing Organizations”

Extensive Interview, November 2014

Quick Printing      Cygnus Business Media

“Does Offset Printing Have a Future” by Jeffrey Steele

Conference Proceedings, 2013

Technical Association of the Graphic Arts (TAGA)     Printing Industries of America

“An Analysis of Illuminant Metamerism for Lithographic Substrates and Tone Reproduction”

Refereed Article, Fall 2013

Visual Communications Journal          Graphic Communications Education Association

“Adoption of Technologies for Contract Color Proofing in Commercial Printers”

Refereed Article, Fall 2012

Visual Communications Journal          Graphic Communications Education Association

“An Analysis of Illuminant Metamerism for Contract Proofs”

Edited Article, February 2006

GATF World 2006 Technical Forecast           Printing Industries of America

“Color Control Programs, Spectrophotometric Inter-Instrument Agreement”

Column in Trade Press, January 2002 to December 2006

Printing News              Cygnus Business Media

Wrote regular column entitled “It’s Academic,” the purpose of which was to provide the industry perspectives on issues regarding graphic arts education. Common themes included the attraction of young people to the industry and encouraging cooperation between industry and education. The Printing News was the only newsweekly serving the graphic communications industry at that time.

Selected Papers Presented:

March 2016

Technical Association of the Graphic Arts (TAGA)                 Memphis, TN

Printing Industries of America

“Metrology for 3D Printing: Assessing Methods for the Evaluation of 3D Printing Products”

Spring, 2016

Research, Scholarship and Creativity Exhibition and Colloquia           Rochester, NY

Rochester Institute of Technology, College of Imaging Arts and Sciences

“Metrology for 3D Printing: Assessing Methods for the Evaluation of 3D Printing Products”

July 2015

International Conference for    San Luis Obispo, CA

Graphic Communications Educators

“Colorimetric Variables Utilized by U.S. Ink Companies”

March 2015

Technical Association of the Graphic Arts (TAGA)     Albuquerque, NM

“An Analysis of M0 and M1 Measurement Conditions”

March 2014

Technical Association of the Graphic Arts (TAGA)     Fort Worth, TX

“An Analysis of Instrument Measurement Conditions with Various Substrates”

Spring  2014

Research, Scholarship and Creativity Exhibition and Colloquia           Rochester, NY

Rochester Institute of Technology, College of Imaging Arts and Sciences

“Instrument Measurement Conditions on Various Substrates”

October  2014

Cross-Media Innovation Center (CMIC) Summit       Rochester, New York

Rochester Institute of Technology, School of Media Sciences

“Gray Balance as Calibration Aims versus Gray Balance as Process Control Parameter” (with Robert Chung)

February 2013

Technical Association of the Graphic Arts (TAGA)     Portland, OR

Printing Industries of America

“An Analysis of Illuminant Metamerism for Lithographic Substrates and Tone Reproduction”

October 2013

Cross-Media Innovation Center (CMIC) Summit       Rochester, NY

Rochester Institute of Technology, School of Media Sciences

“Adoption of Technologies for Contract Color Proofing in Commercial Printers: A 2013 Analysis”

October 2012

Cross-Media Innovation Center (CMIC) Summit       Rochester, NY

Rochester Institute of Technology, School of Media Sciences

“Metamerism Index: Improving Quality and Driving Variance Out of Color Critical Workflows”

April 2007

New York University / California Polytechnic State University           New York, NY

Virtual Proofing Symposia

“Management Issues Involving the Adoption of Virtual Proofing”

July 2005

Shenzen Printing Association                           Shenzen, PRC

“Color Management Advancements”

May 2004

Beijing International Printing Technology Exhibition              Beijing, PRC

“Color Management Implementation and Emerging Technologies”

 

Service:

Spring 2015 to Present

Member, Board of Directors   Technical Association of the Graphic Arts (TAGA)

Printing Industries of America

May 2014 to Present

Faculty Advisor

RIT  Technical Association of the Graphic Arts (TAGA)  Student Chapter

Fall 2014

Journal Peer Reviewer Color Research and Application  

Wiley, published on behalf of Inter Society Color Council

Spring 2012 to Present

Member, RIT College Strategic Plan Steering Committee

Rochester Institute of Technology, College of Imaging Arts and Sciences

Spring 2012 to Present

Chair, RIT Scholarship Creativity and Research College Strategic Plan Committee

Rochester Institute of Technology, College of Imaging Arts and Sciences

Spring 2012 to Present

Member, RIT Global Engagement College Strategic Plan Committee

Rochester Institute of Technology, College of Imaging Arts and Sciences

Fall 2011 to Present

Member, RIT School of Media Sciences Committees

Actively serve on School Curricula, Strategy and Recruitment, and Facilities Committees

 

Honors and Awards:

Spring 2016

Nominee, Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching

Rochester Institute of Technology      Rochester, NY

May 2014

Keynote Speaker, Gamma Epsilon Tau Awards Banquet         Rochester, NY

Rochester Institute of Technology, Collegiate Honors Fraternity for Graphic Artists

Spring 2013

Nominee, Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching

Rochester Institute of Technology      Rochester, NY

Spring 2008

Recipient, Award for Excellence in Teaching

New York University      New York, NY

Spring 2004

Recipient, 19th Annual Student Prism Award

New York University      New York, NY

2003 and 1998

Recipient, Imaging and Media Salesperson of the Year

X-Rite, Incorporated      Kentwood (Grand Rapids), MI

 

Certifications:

March 2016

Onyx Raster Image Processor – Certified User

Onyx Graphics, Chicago, IL

August 2015

Certified Six-Sigma Yellow Belt

Rochester Institute of Technology, Center for Quality and Applied Statistics

Rochester, NY

August 2014

Certified Color Management Master Professional

IDEAlliance      Alexandria, VA

 

 

 

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